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Privacy Policy

This Privacy Policy sets out how Atoria Lab uses your Personal Data when you access our websites, interact with us or otherwise use our services ("Services").

When we refer to "Atoria Lab", "we" or "us" under this Privacy Policy, we mean to refer to the Atoria Lab entity that is responsible for using your Personal Data. This will depend on the Atoria Lab entity(/ies) that you intend to enter into a contract with or have entered into for the provision of Services, or of which you are visiting the website.

When we refer to "Personal Data" under this Privacy Policy, we mean any information through which we can identify you as an individual. This excludes corporate company information if no personal data from individuals can be derived from such corporate information. The types of Personal Data we collect, are further described below under paragraph 3.

Please read the following carefully to understand how Atoria Lab collects and uses your Personal Data in the course of doing business with you or visiting our websites.

Scope of this Privacy Policy

This Privacy Policy applies to the use of Personal Data of (prospective) customers, suppliers or website visitors collected and used by Atoria Lab. This includes Personal Data of the following persons:

  1. (Prospective) customers: When we are doing business with our (corporate) customers, the Personal Data we collect concerns the data that relates to our customers and their representatives / contact persons, such as a representative's email address, professional phone number and work address. This type of Personal Data is collected through various channels, such as via our website, via telephone calls, via forms you submit to us, via email or via business events. This Privacy Policy does not apply to corporate company information if no personal data from individuals can be derived from such corporate information.
  2. Website visitors: When you visit our website (either as customer, it’s representative or in another capacity), the Personal Data we collect about you includes data collected through registrations, purchases, in connection with your inquiries, and data collected automatically when you browse our website.
  3. Suppliers: When we are doing business with our suppliers, the Personal Data we collect concerns the contact details of the representatives and contact persons of our suppliers.

Personal Data we collect

Below an overview is given of the types of Personal Data we collect, the legal bases on which we do so and for which purposes. The exact types of Personal Data we collect from you depends on your relationship with Atoria Lab (customer, supplier or website visitor) and which Services you use.



Your contact details. Your name, address and any other contact details you provide to us, such as your telephone number and e-mail address.


  • For the performance of our agreement with you or to enter into an agreement with you;
  • Your consent;
  • Our legitimate (commercial) interests.


  • To carry out our obligations arising from any contracts entered into between you and us, and to provide you with the information and services that you request, including managing and handling your requests, inquiries or complaints;
  • To send you marketing communications, such as our newsletter, via email (only after receiving your consent thereto);
  • To administer our internal customer database (CRM) and to maintain contact with you for commercial purposes (if you are an existing customer).

Your use of our Services. We collect information relating to your use of Services, such as information related to purchases you make (on behalf of the company you work for).

  • Our legitimate (commercial) interests.
  • To operate and expand our business activities and to develop and improve our Services;
  • To facilitate our business operations and to enable us to make corporate transactions. in case of a merger, sale or reorganization of our business or for other legitimate business purposes where permitted by applicable law.

Your financial details. The financial information that has been disclosed to us (either upon request or voluntarily) and can be linked to you as a customer (representative), such as bank account details or invoicing details.

  • For the performance of our agreement with you or to enter into an agreement with you.
  • To send you our invoice(s) or to pay you outstanding fees as a company.

Your communication data. Your requests, any complaints you may have and any other data that we receive if we communicate with you via email or online.

  • For the performance of our agreement with you or to enter into an agreement with you.
  • To provide you with customer (technical) support and answer any questions you may have.

Data collected automatically. When visiting our website, we collect data automatically through your browser or device, by making use of cookies and other technologies to track visitors on the website (including Google Analytics) and to collect information about your use of our website. Please see our Cookie Policy to find out more.

  • Our legitimate (commercial) interests.
  • For analyzing and improving the quality of our Services and to understand you as a customer (customer optimization);
  • To generate aggregated statistics about the users of our Services;
  • To measure or understand the effectiveness of advertising we serve to you and others and to deliver relevant advertising.

Recording of video Surveillance footage. When you enter our buildings or premises, you are recorded by our video surveillance systems (CCTV). You can also be recorded on video footage during events or fairs that we attend and during which we make video footage.

  • Our legitimate (commercial) interests;
  • To comply with our legal obligations.
  • To maintain the security of our buildings or premises;
  • To assist in security and fraud prevention.

Any other personal data. This includes any personal data that you disclose to us during the course of your contractual relationship with us, either voluntarily or upon request.

  • For the performance of our agreement with you;
  • Your consent.
  • Depending on the purpose for which you provide us your Personal Data, such as to provide additional specific services to you or to comply with your requests.

How we share your Personal Data

We share your Personal Data with other parties who assist us in our delivery of (a part of) our Services or in order to operate and expand our business activities. We will only do so on a strictly need-to-know basis and after entering into the necessary contractual arrangements with such parties. For these purposes, we share your Personal Data with the following parties:

  • Other entities within Atoria Lab. Your Personal Data will be shared between the responsible Atoria Lab that use your Personal Data as described in this Privacy Policy for internal administrative purposes, management purposes, analytical purposes and other business related purposes. Your Personal Data will only be used by Atoria Lab for marketing purposes if you have given your explicit consent thereto.
  • Service Providers. We engage third party vendors to assist us in providing (a part of) the Services, such as business partners, Suppliers and analytics and search engine providers that assist us in the improvement and optimization of our website, such as Google Analytics.
  • Third parties in case of legal requirement. We also disclose your Personal Data if disclosure is required by law or in the context of an investigation, regulatory requirement, judicial proceeding, court order or legal process served on us, or to protect the rights or safety of the website, us or Atoria Lab Ltd.
  • Corporate transaction. In addition, information about our customers, including Personal Data, may be disclosed as part of any merger, sale, transfer of Atoria Lab’s assets, acquisition, bankruptcy, or similar event.

In providing their services to Atoria Lab, they will access, receive, maintain or otherwise process Personal Data on our behalf. Our contracts with these service providers do not permit use of your Personal Data for their own (marketing) purposes. Consistent with applicable legal requirements, we take commercially reasonable steps to require third parties to adequately safeguard your Personal Data and only process it in accordance with our instructions.


Atoria Lab will take reasonable steps to ensure that your Personal Data are properly secured using appropriate technical, physical, and organizational measures, so that they are protected against unauthorized or unlawful use, alteration, access or disclosure, accidental or wrongful destruction, and loss. We take steps to limit access to your Personal Data to those persons who need to have access to it for one of the purposes listed in this Privacy Policy. Furthermore, we contractually ensure that any third party processing your Personal Data equally provide for confidentiality and integrity of your data in a secure way.

Data Retention

We retain your Personal Data on the basis of applicable laws and regulations and as long as required to satisfy the purpose for which they were collected and used (for example, for the time necessary for us to provide you with customer service, answer queries or resolve technical problems), unless a longer period is necessary on the basis of applicable laws.

Your rights

Subject to the conditions set forth in the applicable law, you have the right to request, review, correct, update, suppress, restrict or delete Personal Data that you have provided to us or if you would like to request to receive an electronic copy of such personal data for purposes of transmitting it to another company,  by sending an email to [email protected] specifying your request. We will respond to your request consistent with applicable law.

In your request, please tell us what Personal Data you would like to have changed, whether you would like to have it suppressed from our database, or otherwise let us know what limitations you would like to put on our use of it. We will try to comply with your request as soon as reasonably practicable.  Please note that we may need to retain certain Personal Data for record-keeping purposes and/or to complete any transactions that you began prior to requesting a change or deletion.

In the event your personal data is processed on the basis of your consent, you can withdraw consent at any time by sending an email to [email protected] specifying your request, without affecting the lawfulness of processing based on consent before its withdrawal. You may lodge a complaint with a supervisory authority, in particular in your Member State of residence, if you consider that the collection and use of your Personal Data infringes this Privacy Policy or applicable law.

Other websites

Our websites may, from time to time, contain links to and from third-party websites, such as our business partners, social media networks, or affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please consult these policies before you submit any personal data to these websites.